October is the PINK month dedicated to breast cancer PREVENTION.
For this reason also Chianciano Terme turns pink together with the project of the “Io Sempre Donna” Association, that through a new way of urban art dressed in pink benches, road signs, street lights and statues all around town.
Very important are also the different materials used for this urban street art installations. In fact, most of these works are knitting, always consider a lady’s hobby. The result is a sweet feminine and peaceful invasion of crochets and knitting in all shades of pink that this month, artistically and symbolically, will colour the streets of our town.
The message wants to be strong: reaching awareness of PREVENTION. In fact, prevention must become part of a health and long life. In many different medical centres all over Italy is possible to do preventive tests and check-ups to defeat breast cancer.